Recent Top Donor Recaptures Analysis

Recent Top Donor Recaptures

How to use the Recent Top Donor Recaptures analysis

This analysis identifies donors who previously gave at a top giving level, stopped donating for at least one year, and have since been successfully recaptured-meaning they returned after a significant lapse. It draws from your gift transaction history, constituent records, and giving segment thresholds to highlight all recapture events for top donors whose most recent recapture occurred within the last ten fiscal years. The analysis is organized by donor and details each recapture event, including the fiscal year of the lapse and recapture, the number of months lapsed, giving levels before and after recapture, and gift totals for relevant years.

You will see columns such as donor name, recapture sequence, months lapsed, giving levels, and total giving in both the pre-lapse and recapture years, as well as their most recent giving status. These supporting details enable you to quickly assess not only who was recaptured, but also how their giving patterns have changed over time, helping you personalize follow-up and stewardship strategies.

Key metrics include the months lapsed between gifts, the giving level before lapse, and the giving level upon recapture. These metrics are crucial for understanding the effectiveness of your recapture efforts and identifying donors who have the potential to return to or exceed previous giving levels. By focusing specifically on top-level donors, you can prioritize outreach to your most valuable supporters and tailor engagement based on their historical behavior.

Strategically, you can use this analysis to spot trends in donor lapses and recaptures, develop targeted re-engagement campaigns, and allocate resources to those with the highest likelihood of reactivation and growth. It provides an evidence-based foundation for segmentation and prioritization in your Constituent Intelligence work.

Development staff, particularly those responsible for major gifts or stewardship, should review this analysis as part of their regular Constituent Intelligence routines. Use the insights to recognize recently recaptured top donors in your portfolios, craft personalized acknowledgments, and design touchpoints that address the unique history and motivations of each donor. Consider also sharing findings with leadership to inform the overall retention strategy.

To measure success, track the percentage of recaptured top donors who continue to give in subsequent years, monitor increases in post-recapture giving levels, and assess improvements in the overall retention rates among your top donor segments. This will help you demonstrate the tangible impact of using this analysis in your fundraising program.