How to use the Recently Lapsed Top Donors (15 mo)

This analysis helps you identify top segment donors who have recently lapsed by defining lapsed donors as those who have not given a gift in the last 15 to 36 months. You'll find crucial data on these donors, including their total giving amounts in previous fiscal years, their last gift dates, and their giving patterns over time. By focusing on high-value donors who have stopped giving, you can prioritize re-engagement efforts effectively.

The analysis starts by determining the minimum giving threshold for top donors, ensuring you concentrate on those with significant past contributions. It calculates total annual giving for each donor, identifies their most recent consecutive giving streak, and assesses various lifetime donor statistics, such as the number of gifts, average gift amount, and months since the last gift. These metrics highlight the donor's historical engagement and financial impact on your organization.

Strategically, this analysis is invaluable for focusing your donor engagement efforts. By identifying donors who were previously significant contributors but have paused their giving, you can develop targeted re-engagement strategies. These donors have a history of generosity, making them more likely to resume contributions if approached thoughtfully. Understanding their donation patterns allows you to tailor communication and campaigns to resonate with their past behaviors.

To maximize the benefits, consider running this analysis quarterly to keep your engagement strategies up-to-date. Fundraising directors and development officers should review the results to identify potential gaps in donor stewardship. Applying these insights could involve personalized outreach, such as phone calls or personalized letters, to rekindle these relationships.

To measure success, track the number of lapsed donors who resume giving after targeted engagement efforts. Additionally, monitor the total value of contributions from re-engaged donors and the increase in donor retention rates over time. These metrics will help you evaluate the effectiveness of your strategies and the impact of using this analysis on your overall fundraising goals.