Recent Bottom Donor Recaptures Analysis

Recent Bottom Donor Recaptures

How to use the Recent Bottom Donor Recaptures analysis

This analysis identifies donors who previously gave at the lowest giving segment (Bottom Donors), lapsed for at least a year, and have recently been recaptured—meaning they made a new gift after a significant gap. It brings together data from your constituent, gift, and threshold tables to segment annual giving into bottom, middle, and top levels based on your own organization's thresholds. For each donor, you see not only the recapture event but also their giving level and amount in both the fiscal year before lapse and the year in which they returned, along with their status in the most recently completed fiscal year.

The analysis highlights the sequence and timing of donor lapses and recaptures, including the number of months the donor was lapsed, as well as their last gift date and fiscal year. Importantly, it includes donor name information and the latest giving segment status details, enabling you to tailor personal outreach and stewardship strategies. These supporting columns help you quickly spot patterns in recaptured donor behavior and segment your follow-up accordingly.

Key metrics include the number of recapture events per donor, the fiscal years involved, the months lapsed, and the transition of giving levels before and after recapture. By focusing on donors who were previously at the bottom tier, you can assess which strategies are successfully re-engaging your most at-risk donors and whether these donors are increasing or maintaining their giving level upon return.

You should use this analysis to identify which bottom-segment donors were successfully recaptured over the last decade and to understand how their giving behavior changes after recapture. This is particularly useful for development officers and stewardship teams who want to prioritize outreach to newly recaptured donors or identify effective recapture tactics. Donor relations staff can use the detailed donor and giving history columns to inform personalized re-engagement efforts and thank-you communications.

This analysis is recommended to be reviewed periodically as part of your Constituent Intelligence routines. Review it quarterly or after major campaigns to monitor recapture trends and adjust your strategies for lapsed donors. Success can be measured by tracking improvements in recapture rates, increases in post-recapture giving levels among bottom-tier donors, and positive shifts in fiscal year segment status over time. Ultimately, applying these insights should result in higher donor retention and a stronger, more engaged base of support.