Revenue Opportunity Analysis

The Revenue Opportunity Analysis analytic provides visibility into the key levers that can be used to drive increased fundraising performance outcomes.  It focuses on seven "levers"  that fundraising teams have access to across their three Active Donor segments (Top, Middle, and Bottom), based on annual giving totals per donor.  

There is a chart and supporting data for each of the seven levers.  Fundraising teams should analyze these and prioritize resources based on the amount of fundraising revenue that each lever could impact.  For example, if the organization is having to replace significant dollars from the Top segment donors each year because of high lapse rates in this segment, they could focus resources on an enhanced stewardship program, or add additional senior development officers so that those top donors have a more personal relationship with the organization. 

This analytic should be part of annual strategic planning and resource allocation.