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Most Recent Recaptured Donors Last FY
How to use the Most Recent Recaptured Donors Last FY analysis
This analysis identifies donors who were recaptured in the most recently completed fiscal year, meaning they renewed their support after an absence of at least one full year. By examining giving history, the analysis flags the most recent instance of recapture for each donor, focusing on gifts made after a lapse and summarizing key data such as the length of the lapse, donor giving levels before and after recapture, and the type of gift that led to their return. It draws on data from your constituent records, annual gift summaries, and your organization's customized giving level thresholds to segment donors and contextualize their engagement patterns.
You will see, for each recaptured donor, not only their basic information and recapture details, but also supporting columns, such as their most recent giving level, total giving before their lapse, and the type of gift that brought them back. This additional context can help you tailor your stewardship and outreach, such as referencing their giving journey, acknowledging their renewed commitment, and matching engagement strategies to their giving level. For example, knowing the number of months they lapsed or whether they returned with a larger or smaller gift can inform how you rekindle and sustain their loyalty.
Key metrics include the number of months lapsed between gifts, the donor's giving level before and after recapture (using your specific segment thresholds), and their current status as of the latest full fiscal year. These calculations help you distinguish between donors who rebound strongly and those who return at a lower level, allowing you to prioritize high-value or at-risk donors for further cultivation.
This analysis is strategically valuable for targeting stewardship efforts, designing win-back campaigns, and monitoring the effectiveness of your recapture strategies over time. You should review it periodically as part of your Constituent Intelligence routines, especially after each fiscal year close. Fundraising directors, development officers, and donor relations managers are the primary audiences; use the insights to inform personal outreach, adjust segmentation, and strengthen your annual giving or lapsed donor reactivation plans.
To maximize results, track success by measuring retention and upgrade rates among recaptured donors, as well as improvements in subsequent years' giving. Monitoring the proportion of recaptured donors who remain engaged or increase their giving will help you evaluate the impact of this analysis on your overall fundraising effectiveness.