Middle Segment Gift Amount Trends (Annual) Analysis

Middle Segment Gift Amount Trends (Annual)

How to use the Middle Segment Gift Amount Trends (Annual) analysis

This analysis provides a year-by-year view of giving patterns specifically among your Middle Segment  donors over the past 15 full fiscal years. It draws from your Gifts data, applying fiscal year logic to align gifts with your organization's reporting calendar, and cross-references annual donor totals against the thresholds you've defined for what counts as a middle  donor. By focusing only on years when a constituent s annual giving fell within this middle range, and excluding deceased individuals, you get a precise measure of this segment s activity over time.

The analysis highlights several key metrics for each fiscal year, including the number of unique middle donors, the total amount they donated, the average size of each gift, and the median gift amount. These metrics matter because they reveal both participation and giving trends within this crucial donor group-often the backbone of sustainable fundraising. For example, you can quickly spot whether the pool of middle donors is growing or shrinking, whether their giving per gift is increasing, and if the distribution of gifts is shifting (which helps you identify changes in donor behavior).

You should use these insights to inform both annual planning and in-year engagement strategies. If you see a decline in the number of middle donors, consider targeted stewardship or reactivation campaigns. If average or median gift sizes are trending upward, you might explore tailored upgrade asks or cultivate major gift prospects from this segment. This analysis is recommended to be reviewed periodically as part of your Constituent Intelligence routines to ensure ongoing understanding of donor dynamics.

Development directors, annual giving managers, and frontline fundraisers should all review this analysis together. Use the findings to set segment-specific goals, benchmark current performance, and identify which donors might benefit from more personalized outreach. If you supplement this analysis with additional columns—such as donor contact information or engagement history—you can further customize your approach for each middle donor, enhancing the value of every interaction.

Success should be measured by monitoring increases in retention rates, average gift amounts, and the total giving from the middle segment after you've acted on the insights. You may also track the number of middle donors who move into higher segments as a result of targeted cultivation. By leveraging this analysis within your Constituent Intelligence toolkit, you can make smarter decisions and foster stronger donor relationships.