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High Lift Donors CFY MAR
How to use the High Lift Donors CFY MAR analysis
This analysis helps you identify individual donors who have significantly increased their giving during a specific month, here, March , of the current fiscal year, compared to their own average giving in that same month over the prior three fiscal years. It singles out those donors who have surpassed their historical benchmarks for the month. By focusing on the Personal Incremental Lift ($) and % Personal Incremental Lift metrics, you can quickly identify which donors delivered the greatest step-change in their giving, not just those who gave the most in absolute terms.
The data includes each donor s name (or organization), their average giving in the target month over the past three years, their current year s giving for that month, and the calculated lift in both dollars and percentage terms. This means you are not just seeing who gave more, but who is truly deepening their commitment relative to their own prior behavior-an essential facet of Constituent Intelligence. The inclusion of supporting details, like donor name fields, enables you to personalize outreach and recognition, tailoring your engagement to their specific giving patterns.
Key calculations focus on comparing each donor's current giving to their three-year baseline for that same month. This reveals donors who may be newly motivated or responding to recent cultivation efforts, providing you with a shortlist of high-potential individuals to steward, thank, or invite to closer involvement.
You should use this analysis to prioritize stewardship actions, customize your acknowledgment strategies, and inform targeted upgrade or retention campaigns. Fundraising directors and frontline gift officers should review it monthly, especially as part of their Constituent Intelligence routines. Consider reaching out personally to those with the highest incremental lift, sharing impact stories or exclusive updates. You can also segment these donors for leadership annual giving programs or special event invitations.
Success should be measured by subsequent retention and upgrade rates among identified donors, the percentage of high-lift donors who respond to tailored outreach, and the overall growth in donor lifetime value following strategic engagement based on these insights.