Donors Showing Increased Giving Potential Analysis

Donors Showing Increased Giving Potential

How to use the Donors Showing Increased Giving Potential analysis

This analysis helps you identify donors who are showing signs of increased giving capacity and potential for greater engagement. By examining giving history, it highlights individuals whose annual giving in the last fiscal year exceeded a strategic threshold—specifically, those whose total exceeded the top donor benchmark set within your organization. The analysis also includes several supporting data points for each donor, such as their largest gift ever, average annual giving, and a flag indicating whether their largest gift is more than twice their average annual contribution. Together, these metrics give you a nuanced view of each donor's capacity, consistency, and outlier giving behavior.

You can use this analysis to focus attention on donors with both the means and momentum to make transformative gifts. The inclusion of donor names, total giving last year, largest gift, and average annual giving allows you to quickly tailor your outreach, referencing past generosity or noting an exceptional gift. The Large Gift Flag is handy for spotting moments when a donor made an unusually large contribution, signaling a potential for future major gifts if the relationship is cultivated appropriately.

Strategically, this analysis enables you to prioritize cultivation efforts and tailor stewardship to donors who are ready to increase their giving. Fundraising directors and development officers should review it collaboratively, using these insights to inform major gift prospect lists, upgrade appeals, and custom stewardship plans. Donor relations teams can leverage the supporting information to design personalized touchpoints, referencing specific donor milestones in communications or recognition.

You should review this analysis regularly as part of your Constituent Intelligence routines to ensure you're acting on the latest signals of donor capacity and interest. Success can be measured by tracking the number of identified donors who accept upgrade solicitations, increases in major gift revenue, and improvements in donor retention rates among flagged individuals. By integrating these insights into your ongoing strategy, you can strengthen relationships and maximize fundraising outcomes.