All Donor Recaptures (10yr) - most recent recapture event only Analysis

All Donor Recaptures (10yr) - most recent recapture event only

How to use the All Donor Recaptures (10yr) - most recent recapture event only analysis

This analysis identifies every donor your organization has successfully recaptured in the last ten fiscal years, focusing on their most recent instance of returning after a lapse of at least one year without giving. It draws from your constituent, gift, and segmentation data to surface patterns in donor lapses and recoveries, highlighting each donor's giving level before they lapsed, their giving level at the moment of recapture, the duration of their inactivity, and their most recent fiscal year status. By leveraging Constituent Intelligence, you gain precise visibility into which lapsed donors have been re-engaged, enabling you to understand their giving journeys better.

You will see each donor s name, the fiscal years relevant to their lapse and recapture, their giving totals and segment (Top, Middle, or Bottom) before and after recapture, and how many months they were lapsed. The analysis also includes supporting information-such as the donor s most recent gift year and their giving status in the latest fully closed fiscal year-which, while not core to the recapture calculation, can help you craft more personalized outreach and stewardship plans. For instance, you can readily spot if a recaptured donor has since lapsed again, or if their giving level has increased, decreased, or stayed steady since reactivation.

Key metrics calculated include the months lapsed between gifts, the giving levels before and after recapture (based on your organization's thresholds), and the timing of the most recent gifts. These insights matter because they reveal not just who you have recaptured, but how donor behavior changes across their lifecycle, helping you refine strategies for lapsed donor campaigns, stewardship, and upgrade efforts.

You should have your constituent engagement, annual giving, and stewardship teams review this analysis regularly-ideally as part of your Constituent Intelligence routines. Use the findings to prioritize outreach to recently recaptured donors, especially those whose giving levels dropped or who may be at risk of lapsing again. Consider tailoring stewardship efforts to acknowledge their return and reinforce their renewed relationship with your organization. Development officers can leverage the lapsed and recapture history to personalize communications, focusing on donors who demonstrated resilience or upward giving trends after being recaptured.

Measure success by tracking retention among recaptured donors, increases in their giving levels post-recapture, and a reduction in the length of lapsed periods over time. Ultimately, this analysis empowers you to make more informed decisions about donor engagement, helping you increase lifetime value and strengthen donor loyalty.