How to use the New Donor Conversion to Sustainer Statistics

This dashboard provides insight into how well your organization converts first time donors into repeat donors.

The Conversion waterfall visualization shows the over the last three years how many of each 100 new donors make a second gift within one year of their first gift and how many make a third goift within one year of their second gift.

The Conversion Pipeline visualiaion breaks that down even further and shows how many of those donors made those gifts within 30, 60, 90, 180, and 360 days.

The First Gift to Second Gift Speed Curve visualization helps you see how long it takes your new donors who make a second gift, to make that second gift.

The Donor Volume Comparison compares the number of donors making their third gift within 30, 60, 90, etc. days of their second gift over the last three years so you can see if that timeframe is shrinking or lengthening.

The Second to Third Gift Trend visualization is another way of visualizing the percentage of donors making their third gift within 30, 60, 90 days etc. over the last three years to see if that time frame is shrinking or lengthening, or remaining stable.