All Donor Recaptures (10yr) - All recapture events Analysis

All Donor Recaptures (10yr) - All recapture events

How to use the All Donor Recaptures (10yr) - All recapture events analysis

This analysis identifies every instance in the past ten years where a lapsed donor has been successfully recaptured, meaning they resumed giving after a gap of more than one year. Drawing on your full gift history and segmentation thresholds, it highlights detailed recapture events for each constituent. You'll see not only which donors returned after a lapse, but also precisely when they lapsed, how long they were away (in months), and how their annual giving levels changed before and after recapture. This analytic identifies all recapture events.  Over a ten-year analysis period, a single donor may lapse and be recaptured more than once.  Donors who have been recaptured multiple times may not have been properly stewarded to ensure annual giving consistency.  The analysis incorporates both individual and organizational donors, automatically pulling the appropriate name and tracking their giving across fiscal years using your organization's segmentation tiers (Top, Middle, Bottom), so you can quickly see at what giving level the donor was before lapsing, upon their return, and in the most recent completed fiscal year.

This set of analyses provides a rich context for each recaptured donor, including columns with their donor name, sequence of recapture (if they returned more than once), fiscal years involved, and the latest giving status. These additional details are not part of the core calculation but are essential for development officers to personalize stewardship and re-engagement strategies. For example, knowing whether a donor returned at a higher or lower giving level, or if their most recent engagement signals a renewed or lapsed status, allows you to tailor your approach.

Use this analysis to identify patterns in recapture, such as which segments are most likely to be recaptured, typical lapse durations, and the effectiveness of your past outreach efforts. Fundraising leadership, annual giving managers, and donor relations staff should review this regularly, especially those responsible for reactivating lapsed donors and providing stewardship. This analysis is recommended to be reviewed periodically as part of your Constituent Intelligence routines, ensuring you stay proactive in re-engaging valuable donors.

To maximize impact, assign specific follow-up tasks to portfolio managers for donors who exhibit multiple recaptures or have returned at higher giving levels. Use the months lapsed metric to test new timing for reactivation campaigns, and leverage giving level changes to craft personalized messaging that recognizes renewed commitment. Measure the success of this analysis by tracking increases in recapture rates, upgrades in giving following targeted outreach, and improvements in the speed at which lapsed donors return. Ultimately, integrating these insights into your strategy will help you build stronger, more resilient donor relationships and optimize your fundraising outcomes.