Active Donor Loyalty Summary Analysis by Segment

Active Donor Loyalty Summary Analysis by Segment

How to use the Active Donor Loyalty Summary Analysis by Segment analysis

This analysis provides a concise and strategic view of your active donor base, segmented by giving level, with a focus on donor loyalty and giving consistency. It organizes your most recent fiscal year's active donors into three key tiers-Top, Middle, and Bottom-based on thresholds determined by statistical analysis, using each donor's total giving in the last full fiscal year. Drawing from your gift and constituent records, it automatically excludes deceased donors, ensuring you focus on viable relationships. For each segment, the analysis calculates metrics that reveal not just how much donors give, but how loyal and consistent they've been over time.

You gain insights into both the total number of donors in each segment and deeper behavioral metrics, including the average and median years of giving, the average and median streaks of consecutive giving years, and the counts of donors grouped by the length of their longest giving streak. You'll see, for example, how many top-tier donors have given for ten or more consecutive years, versus those who are newer or have less consistent histories. The inclusion of these loyalty streaks is crucial-it helps you spot which segments contain your most steadfast supporters, as well as those at risk of lapsing.

This analysis is especially valuable for planning targeted stewardship and retention strategies. You should use it to tailor your outreach, such as recognizing long-term consecutive givers with personalized communications or prioritizing those with shorter streaks for re-engagement efforts. Reviewing this analysis periodically as part of your Constituent Intelligence routines enables you to track shifts in donor loyalty and adapt your engagement plans accordingly.

Fundraising directors, stewardship managers, and annual giving officers should review this analysis together. Use the results to set segment-specific retention goals, create recognition societies, and inform upgrade or reactivation campaigns. Success can be measured by improvements in donor retention rates, increases in the proportion of long-term donors, and a greater average number of years of giving across segments over time. By leveraging these insights, you can strengthen donor relationships and drive sustainable fundraising growth.