High Lift Donors LFY AUG
How to use the High Lift Donors LFY NOV analysis
This analysis identifies donors who have significantly increased their giving in August of the last full fiscal year compared to their personal average for the same month across the prior three years. By focusing on this target month and measuring each donor's unique giving lift, you can pinpoint individuals who are exhibiting strong upward trends—your high lift donors—who may be primed for deeper engagement or recognition.
The analysis uses your Gifts and Constituents data, examining each donor's giving in August over four years. It calculates the donor's average August giving for the three fiscal years before last year (establishing a personal baseline), then compares that to their actual giving in August of the previous fiscal year. Only donors whose most recent August giving exceeded their baseline are included, ensuring you focus on those with genuine, positive momentum.
Key columns include not only the lift calculation, but also each donor s baseline average and actual giving in the latest August. These details support a more personalized approach-for example, referencing a donor's consistent loyalty or recent surge in giving during stewardship or cultivation outreach.
The primary metric, Personal Incremental Lift ($), helps you move beyond generic segmentation. Rather than just looking at total giving or year-over-year change, you can identify and prioritize donors whose behavior signals a new level of commitment. This is especially valuable for year-end strategies, leadership gift prospects, and stewardship planning.
You should assign this analysis to development officers for portfolio review, as well as to annual giving or stewardship teams who are planning touchpoints for the fiscal year. Use the outputs to trigger timely thank-you calls, targeted upgrade asks, or special recognition for donors whose support is accelerating. For major gifts officers, these donors may warrant qualification for deeper relationship building.
Success can be measured by tracking subsequent retention and upgrade rates among high-lift donors, as well as by monitoring response rates to personalized outreach efforts that reference their recent giving lift. This analysis is recommended to be reviewed periodically as part of your Constituent Intelligence routines, ensuring you consistently capture and respond to emerging donor trends.
Analytics Reference: QX106
Focus: 1.1: Year-over-Year Donation Trends
Type: Summary+Detail | Lifecycle: Growth/Upgrade | Time: Retrospective | Audience: Operational
Segments: Top, Middle, Bottom | Scope: Segment
COLLECTIONS: Annual Fund Health Check
WORKFLOWS: Annual Fundraising Review (Step 9)
VARIANT FAMILY: Incremental Lift Analysis (dimension variants)
Other members: QX107 Incremental Lift by New/Existing
DRILL DOWN TO: QX107 Incremental Lift by New/Existing
Columns included in this analytic: Donor, Avg Giving in Target Month (Prior 3 Years), Giving in Target Month (Last FY), Personal Incremental Lift ($), Constituent ID, Deceased, Constituency, Assigned Fundraiser