From Data to Decisions:

Mastering Constituent Intelligence for Fundraising Success

Part I Foundational Analytics for Nonprofit Fundraising Performance

Part II Predictive and Diagnostic Analysis

Part III Predictive & Forecasting Intelligence

What You'll Learn

Spot trends that matter: How to interpret year-over-year giving patterns to uncover donor behavior shifts and organizational growth signals.
Uncover hidden risks and opportunities: Techniques like revenue concentration, anomaly detection, and early warning systems to strengthen financial resilience.
Map the donor journey: A complete framework for acquisition, retention, lapsing, reactivation, and lifetime value analysis.
Use data to shape strategy: Smarter gift ask strategies, seasonal giving insights, and campaign effectiveness evaluation to maximize return.
Predict donor behavior: Tools like attrition risk scoring, upgrade potential analysis, and major-gift readiness to guide engagement.
Recover lost support: Proven methods for second-gift speed curves and lapsing donor recovery models to boost retention.
Build reliable forecasts: How to use tier transition probabilities, rolling 12-month KPIs, and forecasting intelligence to plan ahead with confidence.
Transform raw data into intelligence: A practical toolkit of constituent intelligence methods that turn numbers into actionable fundraising strategy.

Who This Book Is For

Nonprofit leaders, development directors, fundraising strategists, and data-minded professionals who want to elevate their fundraising performance through actionable insights. Whether you’re responsible for annual giving, major gifts, or donor retention strategy, it equips you with a practical roadmap to turn raw fundraising data into clear intelligence. Both executives seeking a high-level view of organizational health and frontline fundraisers looking for tactical donor engagement strategies will find tools to guide decisions, prioritize actions, and confidently forecast the future.