How to use the Giving Tuesday Only Donors analysis
This analysis identifies donors who have given exclusively on Giving Tuesday over the past five fiscal years. Drawing on your gift transaction history, it focuses on individuals whose only recorded gifts during this period were made specifically on the recognized Giving Tuesday dates. The analysis leverages gift dates, donor identifiers, and supporting details, such as whether the donor is flagged as an organization or an individual, helping you pinpoint a unique donor segment with highly concentrated giving behavior.
By calculating both the total number of gifts per donor and the proportion of those gifts that fall on Giving Tuesday, this analysis highlights constituents whose engagement is entirely tied to this single annual campaign. This specificity matters because it surfaces individuals who may be responsive only to highly visible, time-bound appeals, and who have not participated in your fundraising efforts at other times. You can use these findings to refine your stewardship and campaign planning, as these donors present both a retention opportunity and a challenge to deepen their involvement.
In addition to core metrics, the analysis includes columns such as each donor s name and whether they are an individual or organizational donor. These supporting details enable you to craft more personalized follow-up strategies, tailoring outreach to donor type and past communication preferences. With this intelligence, your team can segment communications, recognize Giving Tuesday loyalty, and experiment with targeted asks outside of the Giving Tuesday window.
You should have major gift officers, annual fund managers, and digital fundraising leads review this analysis as part of your Constituent Intelligence routines, ideally in the weeks following Giving Tuesday and ahead of yearly planning. First, consider sending personalized thank-yous that reference their Giving Tuesday support. Second, develop a re-engagement sequence to invite these donors to participate in other campaigns or events throughout the year. Third, analyze whether specific demographics or organizational connections are overrepresented in this group, informing your acquisition and stewardship strategies.
To measure success, track year-over-year retention of these donors, monitor conversion rates as you invite them to participate outside Giving Tuesday, and assess any lift in overall giving amounts attributable to targeted outreach. By integrating this analysis into your regular review cycle, you can drive smarter engagement and better donor outcomes.