How to use the Active Top Donor Frequency And Mo Gift Distribution analysis
This analysis identifies your nonprofit's most significant, actively engaged donors-those who were in the top giving tier during the last full fiscal year-and provides a detailed profile of their giving behavior over time. It draws from your Gifts and Constituents data, using donation histories to spotlight each top donor's total giving, frequency, preferred giving months, and recency of gifts. By combining these elements, you gain both a high-level view and actionable details about your most valuable donor relationships.
The analysis does more than simply list top donors. For each active major donor, you see their lifetime giving totals, the number of years they have actively contributed, and the date and amount of their most recent gift. It categorizes each donor's giving cadence (such as Frequent Giver or Quarterly Responder ) and highlights their most common and second-most common giving months. Monthly gift counts are presented, allowing you to spot patterns-for example, donors who give every December or who respond to spring appeals. This is Constituent Intelligence in practice: using behavioral data to fine-tune your understanding and engagement tactics.
You should pay attention to the supporting columns, such as Donor name, monthly gift distribution, and giving pattern. These details equip you to personalize outreach-for instance, by timing stewardship or targeted appeals around a donor s favored giving months, or by recognizing a donor s longevity and consistency in your communications.
Strategically, this analysis enables you to prioritize stewardship for recent top donors, identify opportunities for tailored requests, and detect shifts in donor engagement. Development officers and major gift officers should review this analysis regularly, particularly before campaign planning or donor meetings. You can apply the insights by crafting individualized stewardship strategies, adjusting appeal timing, and segmenting donor communications based on giving frequency.
Success can be measured by improvements in donor retention among your top segment, increased response rates to targeted outreach in preferred months, and growth in annual giving from this high-value cohort. This analysis is recommended to be reviewed periodically as part of your Constituent Intelligence routines to ensure your engagement strategies remain proactive and data-driven.